Marketing Leadership + Builder Portfolio

Evidence over Claims.

Marketing Growth Expert • Builder • Creative

Marketing leader focused on growth, systems, and execution. Experienced scaling revenue, leading teams, building products, and modernizing marketing operations through automation and AI.

Highlights

A quick scoreboard before showing the work.

$6M+

Annual media spend overseen.

99%

Year-over-year agency revenue growth.

$1M+

Incremental revenue from new agency product/service launch.

236K

Organic viral views from a repurposed podcast clip.

Most Recent

A quick snapshot of recent roles & accomplishments.

DealerCMO: Digital Marketing Leadership

Currently leading digital marketing strategy across paid media, reporting, creative execution, and client growth for automotive dealerships nationwide.

ChannelsSearch, Shopping, Social, Programmatic, Display, and OTT.
Scaling SystemsReporting migration, account architecture improvements, and AI-assisted budget planning.
Google AdsSocial AdsShoppingProgrammatic DSPsOTT & OOHPodioLooker Studio

Allen-Roche Group

99% year-over-year agency revenue growth. Managed a 40+ multi-industry client portfolio and media strategy while improving workflows, reporting, and providing consultative growth recommendations to clients.

RetailHigher EducationAutomotiveHome ServicesEnergy SolutionsState Contracts

Social Proof

Maintaining visibility for local businesses through organic content.

Facebook Page Performance: Anderson Armory

Drove organic page growth and engagement through timely content, audience relevance, and announcement-driven creative.

27,955Facebook views, up 9.7% from the previous 90 days.
1,352Total followers, up 12.2% from the previous 90 days.
18,034Views on most recent big announcement post.
606Clicks, plus 120 reactions and 124 shares.

Viewership

Video examples that demonstrate audience & content continuity, effective hooks, pacing, engagement strategy, and organic distribution.

Organic YouTube Shorts: Audience & Engagement

Engagement-focused short-form content with a CTA designed to match the platform and audience behavior.

50KViews
770Likes
56Comments

Podcast Content: Organic Virality

Repurposed long-form podcast content into short-form clips built for retention, engagement, and organic distribution.

236KViews
20KLikes
2KComments
16KSaves
TikTok performance screenshot

Builder Projects

These projects show product thinking, workflow design, AI implementation, and the ability to turn a business problem into a working system.

BayBoost

AI receptionist concept for auto body shops with call handling, appointment scheduling, lead capture, and confirmation logic. Built as a passion project to explore practical AI workflows.

AI Voicen8nAutomationProduct Strategy
BayBoost website screenshot

myFFL

Lightweight CRM concept for FFLs focused on customer profiles, sales pipelines, transfers, NFA, layaway, tasks, staff roles, and email workflows.

SaaSFirebaseCRMWorkflow Design
myFFL CRM tool screenshot

More Work

Additional short-form and commercial video samples.

Commercial Video

Campaign-ready commercial example showing creative direction, production awareness, and video asset development. Shot and edited by Vinnie Patsios.

Creative Work

Character design, illustration, social content, merchandise concepts, and visual experiments.

Creative Gallery

Sample of work spanning illustration and graphic design.

Website Imagery

Homepage and site content designed for conversion and lead generation.